Brand Development, Consultancy & POS


One of the biggest challenge for any brand is maintaining consistency and alignment across all areas of operations. It can be even more of a challenge when you are dealing with a lead brand and sub-brands in a variety of different countries all around the world.

From establishing brand guidelines, language variations and operational planning to producing standards and operational guides for EMEA & APAC; the team at GDA support Hilton Worldwide, Hampton by Hilton and Hilton Garden Inn including the launches of new hotels.

The strategic work carried out by GDA has then been used by the team to design POS and a variety of customer communication in different languages